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A Shetland Commute
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Up Helly Aa 2025: A fiery spectacle worth experiencing
Bringing Chinese traditions to Shetland
Up Helly Aa: The Feast, The Dance, The Song

Be inspired by others to explore Shetland

Share your favourite pics using #inspiredbyshetland, #visitshetland and #ShetlandTrueNorth!

If visiting Shetland is on your bucket list, we're giving one lucky person the chance to win a return trip for four to Shetland with Northlink Ferries and a Viking Voyages tour with Adventure Shetland. ⁠ ⁠ 🔥 Enter via our link in bio. ⁠ ⁠ This giveaway is not sponsored, endorsed, or associated with Instagram. Full T&Cs are on the website. ⁠ ⁠ #promoteshetland #shetland #visitshetland #shetlandislands #shetlandisles #inspiredbyshetland #shetlandtruenorth
Have you seen the award-winning documentary Billy & Molly: An Otter Love Story? 🦦 Set in Shetland, it’s a moving tale of love, loss, and the wild beauty of nature. 🌊 Discover their incredible story here: https://www.shetland.org/blog/billy-molly-a-shetland-tale-of-love-loss-and-otters ⁠ ⁠ 📸 @natgeo
1,000 blazing torches in less than 100 seconds. Lerwick Up Helly Aa 2025 at its brightest! 🔥✨#promoteshetland #uphellyaa #inspiredbyshetland
Happy Chinese New Year! 🎉🐉 From Shetland, Sophie sends her festive wishes in Chinese and shares a delicious recipe straight from her family’s kitchen. 🍜✨⁠ ⁠ Discover more about her family’s life in Shetland and get the full recipe on the blog, just click on this post in our link in bio. ⁠ ⁠ #InspiredByShetland #Shetland ⁠
Lerwick Up Helly Aa 2025
While the squad preps for the torchlit procession, the hosts and hostesses of the Lerwick halls prep for the arrival of 1000s of guests. Have you ever experienced an Up Helly Aa hall?