The perfect way to experience Shetland...

Make the most of your time here with a little forward planning. Whether you enjoy adrenaline-soaked adventure or a more laidback approach to travelling, you can experience Shetland in your own way, in your own time.

Be inspired by others to explore Shetland

Share your favourite pics using #inspiredbyshetland, #visitshetland and #ShetlandTrueNorth!

Shetland has 1,700 miles of coastline with beaches ranging from wild and rocky to calm and sandy—each with its own character, scenery, and geology. Here are a few highlights:⁠ ⁠ 📍 Sands of Breckon – a regular award-winning beach and Shetland’s largest area of blown shell-sand, shaped by rising seas and Ice Age glacial deposits. Features dunes, wildflower-rich machair, and traces of ancient bedrock 📸 @manuelthesilence⁠ ⁠ 📍 Roesand (Zoar) – A hidden beach in the North Mainland, only visible after a short walk to the cliffs. Offers incredible views and a rope descent for the most adventurous. Quiet, remote, and worth the trek.⁠ ⁠ 📍 Rerwick Beach (near Bigton) – A quiet, south-facing beach known for seals basking on the sand. Best viewed from the road above to avoid disturbance.⁠ ⁠ 📍 Levenwick Beach – A family favourite with gentle sands, rock pools, and safe paddling. Dog-friendly and north-facing, it opens out to the North Sea.⁠ ⁠ 📍 Bain’s Beach – A tucked-away gem in central Lerwick, surrounded by historic lodberries and made famous by the Shetland TV series. Popular with sea swimmers, this spot also has deep ties to the town’s maritime and trading past.⁠ ⁠ 📍 St Ninian’s Isle tombolo – A striking sand causeway linking to the historic St Ninian’s Isle. Great for a walk any time of year, it’s also the site of an important archaeological site, where Pictish treasure was discovered in a wooden box during excavations of a medieval church in the late 1950s.⁠ ⁠ Head to our link in bio to discover more. ⁠ ⁠ #promoteshetland #shetland #visitshetland #shetlandislands #shetlandisles #inspiredbyshetland #shetlandtruenorth
Enter our Spring Prize Draw to win a fantastic trip to Shetland including travel, accommodation, meals and memorable experiences.⁠ ⁠ The prize package includes a pair of return Loganair flights to Shetland, a two-night stay and meal for two at the stunning waterfront Scalloway Hotel, and a delightful dinner at Lerwick's French restaurant C'est la Vie.⁠ ⁠ The experiences don't stop there with a rejuvenating Haar Sauna on the beach at St Ninian's Isle, and a Seabirds and Seals boat tour leaving Lerwick to the island of Noss to witness the spectacular gannet colonies.⁠ ⁠ We're offering one person the chance to win this fabulous prize for themselves and a travelling companion. To enter, head to our link in bio. ⁠ ⁠ This prize draw is in no way sponsored, endorsed, or administered by, or associated with, Instagram. Full T&Cs are on the website. ⁠ ⁠ @flyloganair @scalloway_hotel_ @cestlavielerwick @haar.sauna @seabirdsandseals⁠ ⁠ #promoteshetland #shetland #visitshetland #shetlandislands #shetlandisles #inspiredbyshetland #shetlandtruenorth
Looking for something fun, free, and outdoors this school holiday? Join @RSPB Shetland for a family-friendly exploration of Sandyloch’s unique peatland habitat – right on Lerwick’s doorstep.⁠ ⁠ Led by RSPB Shetland and joined by Sue White from Shetland Amenity Trust’s Peatland ACTION project, these sessions are a great way to connect with nature – and each other. ⁠ ⁠ You can find out about the event via the link in bio.
Think you know nature? Think again.⁠ ⁠ Shetland’s coastlines and clifftops are home to some of the UK’s most spectacular wildlife – and you don’t need to be an expert to spot it.⁠ ⁠ Find out what to look for and where to go via the link in our bio.⁠ ⁠ #60north #shetlandphotography #shetlandlife #promoteshetland #shetland
A sunny April day at Muckle Roe ☀️ Starting from Little-Ayre, take your pick: a shorter return walk to the lighthouse (around 2 hours) or the full 6-hour circular route for a deeper adventure across this rugged island landscape. Please park responsibly, always keep dogs on their leads and follow the signposted trails to help protect this unique place. #Shetland #MuckleRoe #IslandsOfOpportunity #WalkingShetland #ScotlandOutdoors #ExploreShetland #NatureAndCommunity
Shetland is full of amazing places for kids to explore, play, and learn - and the new film Shetland for Bairns 2 captures it through the lens of those who know it best!⁠ ⁠ Created by young people from Short Breaks Shetland, a support service for children and young people with complex additional support needs, this inspiring project highlights their favourite places around Lerwick.⁠ ⁠ These talented young filmmakers were involved in every part of the process: from research and storyboarding to filming, sound recording, editing, and promotion. ⁠ ⁠ 🎥 Watch the video via the link in our bio!⁠ ⁠
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