Some may be surprised to learn that before the devastating fire, more than half of those who stayed at Fair Isle Bird Observatory (55%) were general tourists, not specifically bird watchers.
“We have had a tour group from Germany who loved photographing the puffins. There’s such a lot to attract people here. You can see puffins from your bedroom window and tourists are mesmerised by that.
“We have a ranger service on the island too. There are guided walks around Fair Isle that take in everything – the archaeology, geology, crofting, textiles, and history.
“People can come to Fair Isle for the birds, but there’s much more to the island than that.”
That is a trend Douglas would like to see continue, and there are longer-term plans to consider different events outside the core visitor season of May to October.
“We have a £10 million building to keep running, which means we need a successful tourism service to develop how we use that building more. There is scope to do more things like a Fair Isle Textiles Week – bringing people to the home of Fair Isle knitting.”