In Shetland, they met David Nicol, the managing director of NB Communication, the Lerwick-based digital marketing agency which is responsible for the Promote Shetland service.
After welcoming the flight from Heathrow, David said the new route was a welcome addition for leisure and business travellers alike.
“It’s great news for Shetland’s visitor economy and business community that regular flights connect the islands to London, and the rest of the world via Heathrow.
“Not only is Shetland perfect for a getaway in a spectacular and dramatic location, but we are also a hub of innovation and enterprise with huge potential for growth. Having such a convenient link to London is fantastic for Shetland’s thriving business community.
“Shetland’s amazing scenery, wildlife and friendly welcome are a short flight away from London, and we hope many people are enticed to find their own true north and visit the islands for leisure or business. We look forward to welcoming you.”
Discover more about Shetland's strong entrepreneurial culture and why we are keen to work with potential investors to realise new opportunities for economic growth across the islands.
Loganair’s chief commercial officer Kay Ryan said the new flight ensured it was easy for people to travel between the capital and the UK's most northerly islands.
“Shetlanders will be brought closer to the capital, which is great for both business and leisure, while Londoners and those travelling through London have access to the tranquil setting of Shetland where they can take in the incredible wildlife and picturesque views more easily than ever before.”