
Welcome to Shetland, an archipelago where the North Sea meets the Atlantic Ocean. Here you’ll find freedom, wildlife and rugged beauty, but also a rich culture and a dynamic, forward-looking society.
For the visitor, Shetland offers opportunities for adventure and a return to nature – with epic coastal hikes, deserted white-sand beaches and a rich array of wildlife, from otters and orcas to Shetland ponies and bustling gannet colonies.
Unfiltered experiences
You might come for some of the islands’ famous events, from the Up Helly Aa fire festival season to the Shetland Folk Festival and Shetland Wool Week, or to escape to a seafront bothy or a grand Georgian pile.
You’ll eat amazing local produce, from Britain’s best mussels to tender lamb from free-roaming sheep. All the while, you’ll experience the famous Shetland welcome and the islands’ unique culture, with clearer Viking and Scandinavian influences than anywhere else in the UK.
It's a place to experience what it means to be in Shetland, whether that's joining a pub music session, exploring thousands of years of archaeology or millions of years of geology, or simply feeling the seaspray while on a coastal walk.
Dynamic economy
But Shetland is much more than just a visitor destination. Shetland’s dynamic economy gives employment across multiple sectors, and the islands are at the forefront of innovation, spanning everything from renewable energy to small satellite launches from one of the UK's first spaceports.
Whether you’re looking to grow your career or for the chance to start a business in a beautiful part of the UK, a new job and lifestyle may be waiting for you.
You’ll be welcomed into a vibrant society, where community and sustainability are more than buzzwords, with great schools, world-class infrastructure and loads to do, from sports clubs to events and outdoor activities. With low crime (it’s not really like the Shetland TV series), Shetland is a place where children can roam freely, and where many people live with a view of the sea.
Islands of opportunity
Whether you’re looking to visit, live, work, study or invest, or are just interested in finding out more about Shetland, you’ll find the answers to some basic questions about Shetland below, and will find out much more on the rest of this site.
Enjoy these Islands of Opportunity!















