What makes Shetland?

Shetland’s safe, welcoming communities, spectacular natural environment and dynamic modern economy combine to create islands full of life - and still bursting with untapped potential. Whether you’re planning a visit, considering a move, exploring study options, or looking to invest, the Islands of Opportunity are well worth a closer look.

Inspiration

7 reasons to visit Shetland in autumn
7 reasons to visit Shetland in autumn
Winter in Shetland – a time to explore your creativity
Winter in Shetland – a time to explore your creativity
Shetland's winter wildlife highlights
Shetland's winter wildlife highlights
Walk through millions of years of history in Shetland
Walk through millions of years of history in Shetland
What to pack for a Shetland winter
What to pack for a Shetland winter

    Why move to Shetland

    Whales, lifeboats and a spectacular commute - Emily's life in Shetland
    Whales, lifeboats and a spectacular commute - Emily's life in Shetland
    The firefighting dental nurse: Apryl Carroll's Shetland story
    The firefighting dental nurse: Apryl Carroll's Shetland story
    Nesting: The ideas that changed a community
    Nesting: The ideas that changed a community
    Why Shetland is a research hub
    Why Shetland is a research hub
    Make Your Move to Shetland 2026
    Make Your Move to Shetland 2026
    Scalloway – a village building a bright future
    Scalloway – a village building a bright future

      Invest in Shetland

      With immense untapped potential discover more about business opportunities in Shetland

      Shetland's thriving sectors
      Investment opportunities

      Success stories

      From heritage to enterprise: Why Shetland's textiles sector goes from strength to strength
      From heritage to enterprise: Why Shetland's textiles sector goes from strength to strength
      How Shetland agriculture continues to thrive
      How Shetland agriculture continues to thrive
      Lerwick Harbour invests in the future with shore power project
      Lerwick Harbour invests in the future with shore power project
      Still growing: Shetland's gardening success story
      Still growing: Shetland's gardening success story
      Shetland's world leading fishing industry
      Shetland's world leading fishing industry
      Leading the way: Preparing to enter the space industry
      Leading the way: Preparing to enter the space industry